WE Communications (WE), a leading independent global communications consultancy, announced its expansion into Malaysia through WE company Chase Advisors. Honourable Datuk Seri Mustapa Mohamed, a former Malaysian cabinet minister, inaugurated the launch. This strategic move is in response to the growing demand for regional communications and advocacy services across multiple industries, including consumer goods, finance, healthcare and technology.
The office will be led by Kanesan Veluppillai, managing director, Malaysia.
“Malaysia is a crucial market for businesses expanding both regionally and globally,” said Kass Sells, CEO of International, WE. “With Southeast Asia’s expanding middle class, dynamic digital ecosystem, and strong economic ties between the United States and Malaysia, it’s the perfect time for WE to deepen our presence here and leverage opportunities for growth across the region.”
Nitin Mantri, regional executive managing director for Asia-Pacific, WE, and group CEO of Avian WE, added: “Due to the dominance of social media, mobile-first audiences and an appetite for hyper-localized content, businesses need a trusted partner to help them navigate an increasingly complex landscape. Our blend of experienced local talent combined with our global specialists creates a compelling advantage. I am excited to see the great work that will come out of our Kuala Lumpur team.”
“Malaysia plays a strategic role in global trade and digital infrastructure, and we believe there is significant opportunity ahead of us,” said Manash Neog, managing director, of Chase APAC. “Expanding into Malaysia is a natural next step in the Southeast Asia growth strategy, and we have our sights set on further growth into Indonesia.”
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