We are thrilled to celebrate the amazing achievements of the incredible individuals who made it to the highly coveted PRmoment India Health Comms Awards 2024 winners list! You have all demonstrated excellence, creativity, and impact in your work, and we are proud to honour you as winners.
We want to thank our Title Sponsor, Hill & Knowlton, for their support.
We would also like to thank our gold sponsor, GCI Health, and give a special shoutout to our knowledge partner, HEAL Foundation, for their invaluable insights and expertise.
So, without further delay here are the winners. Do watch the winners' film, followed by the detailed outline of the winners.
Agency of The Year-Social Impact and Policy Communication
WINNER: ON PURPOSE CONSULTING PRIVATE LIMITED
A pioneering communications consultancy committed to social change, tackled India's critical issues in climate action, public health, education, and gender equality, all the while blending brand promise with purpose for impactful communications.
The judges said, "The firm has done commendable work in human impact.”
Best Celebrity/Health Influencer Campaign
Silver Winner: Edelman, Project 90: The virus that took over celebrity accounts
Edelman localised a global campaign by GSK to bring media attention to shingles and establish the need for its prevention by using credible health influencers in India. Implemented between February to March 2024, the campaign reached 15.18 million people across print, online, and social media, and led to a significant increase in organic conversations.
Judges said, “The campaign’s impressive metrics and zero negative stories indicate a well-executed and positively received initiative.”
Bronze Winner: Medtronic, for their #TimeToDecideDestiny, Stroke Awareness Campaign.
Judges said, “Very good use of Tisca Chopra as the lead influencer for the campaign. A very believable girl next door" influencer who manages to create the required impact for the campaign. Very powerful and indeed impactful.”
FINALISTS:
- Edelman, Project 90: The virus that took over celebrity accounts
- Medtronic, #TimeToDecideDestiny, Stroke Awareness Campaign
- Dr Reddy's Laboratories and SPAG, a FINN Partners Company, #TensionMatLo
- Hill & Knowlton, Hope To Happiness (Ferty9)
Best Communication Campaign -Pharma, Biotech And Biopharma
Gold Winner: Cipla - #Tuffies - GCI Health India
GCI Health India with their campaign Cipla - #Tuffies- was a remarkable example of creativity and influence in the field. Driving behavioural change among caregivers to develop a positive perception around inhaler use as the cornerstone of asthma treatment and engaging more than 60 paediatricians and pulmonologists to advocate and guide parents on the correct usage of inhalation therapy.
Silver Winner: Sun Pharma, for their campaign “Second Birth Date”.
A remarkable campaign to celebrate and honour the incredible contributions made by doctors, the real-life heroes, who give our loved ones and us a second chance at life.
FINALISTS:
- GCI Health India, Cipla - #Tuffies - GCI Health India
- Sun Pharma, Second Birth Date
Best Communication Campaign -Wellness, Consumer Healthcare Products, Lifestyle
Gold Winner: Hill & Knowlton, Hope to Happiness (Ferty9)
Hill and Knowlton won the gold for their outstanding campaign ”Hope to Happiness (Ferty9)”. A campaign centered around sensitizing Indian audiences to infertility and IVF, whilst trying to encourage acceptance. It was a truly inspiring and exemplary campaign that deserves recognition and applause.
The judges praised the campaign for its 'remarkable outcomes, creating a big boost in audience reach, social media interaction, and media attention, strengthening Ferty9's place in the IVF market."
Silver Winner: Concept Public Relations India Ltd for “Invest in your Sleep”.
A campaign that identified how despite a growing focus on health, consumers were unaware of the importance of using quality mattresses to combat widespread sleep disorders like insomnia and sleep apnea in India.
Anand Nichani, managing director, of Magniflex India said, "The efforts to delve into the mattress industry’s technical niceties and craft stories expanded the reach of our brand beyond expectations. Their incisive storytelling built up the compelling narrative that found acceptance among both existing and prospective customers."
FINALISTS:
- Hill and Knowlton, Hope to Happiness (Ferty9)
- Concept Public Relations India Ltd, “ Invest in your sleep”
- BCW India, ITC Fiama -Feel Good with Fiama Mental Well-being Survey
- Hill and Knowlton, American India Foundation, DI-verse: Disability Inclusive Place to Work
Best Communication Campaign Healthcare Communications – External Comms
Gold Winner: Medtronic- TimeToDecideDestiny Stroke Awareness Campaign
Medtronic has won the gold for their ” #TimeToDecideDestiny, Stroke Awareness” Campaign. An excellent campaign was created to spread awareness about stroke with special emphasis on identifying symptoms and how timely decisions can impact a stroke patient's life.
The judges heaped praise on this campaign for being “Very powerful and indeed impactful ‘ and for the “use of a celebrity and multi-language content was highly innovative and significantly broadened its reach and engagement” and garnered the attention of the judges.
Silver Winner: Burson India, for the ‘Vicks, Khol India Bol’, campaign.
Vicks created an anthem for the World Cup and also demonstrated that cheering for the nation is not limited to those who can speak. So, it collaborated with India Signing Hands (ISH) for a special rendition of the anthem for the 6.3 crore hearing-impaired cricket fans. A truly inclusive campaign.
Bronze Winner: Hill & Knowlton for Hope to Happiness (Ferty9).
Judges said: "It was a great campaign that demonstrated a high level of creativity and strategic thinking, making a positive impact on the lives of many couples struggling with infertility."
FINALISTS:
- Medtronic, ” #TimeToDecideDestiny, Stroke Awareness”
- BCW India, ‘Vicks, Khol India Bol’,
- Hill & Knowlton India, Hope to Happiness (Ferty9).
- DR. Reddy's Laboratories and SPAG, a FINN Partners Company, for Nerivio, a Migraine Device
- Hill & Knowlton, American India Foundation, DI-verse: Disability Inclusive Place to Work
Best Community Engagement Healthcare Campaign
Bronze Winner: Concept Public Relations India Ltd, “Royal Challengers of Bangalore” campaign.
The judges unanimously decided to award the bronze to two exceptional campaigns
The bronze award was given to Concept Public Relations India Ltd, for the Manipal Hospitals “Royal Challengers of Bangalore” campaign. A truly unique campaign aimed at providing a live cricket match experience to patients facing health challenges, like organ transplants, cancer survivors, expectant mothers, and senior citizens, at the M. Chinnaswamy Stadium in Bengaluru.
Madhur Gopal, associate vice president, of marketing, sales & digital initiatives, at Manipal Hospitals, said, "Your proactive approach and dedication to highlighting our core Centre of Excellence and the invaluable services of Manipal Hospitals significantly boosted our visibility and reputation.”
Bronze Winner: Burson India, Organon - #ImplantWeTrust campaign.
BCW India, for their Organon - #ImplantWeTrust, is a campaign conceptualized to build awareness around long-acting reversible contraceptive (LARC) methods available to women today.
FINALISTS:
- Burson India, for their Organon - #ImplantWeTrust, GCI Health India
- Hill & Knowlton, Let's Get Tested TB ALert India
- Concept Public Relations India Ltd, Manipal Hospitals Enterprises Pvt Ltd, Royal Challengers of Bangalore
- Roche Diagnostics India, Raho Dil Se Fit
- Lupin Ltd, HUMRAHI, Lupin's Exclusive Diabetes PSP (Patient Support Program)
Best CRO Communication, B2B
Silver Winner: Adfactors PR, Parexel
Adfactors PR won the silver in the Best CRO Communication B2B category for Parexel. The campaign achieved its objective of building greater awareness about the importance of the clinical research sector in India and positioned Parexel as a key player in the Indian clinical trial ecosystem.
The campaign leveraged a multi-pronged strategy of media outreach to showcase Parexel's expertise, capabilities, and contributions to the clinical research industry in India.
Best Engagement or Campaign for Women's Health
Silver Winner: Medtronic for #What'sYourRhythm
The silver in the category of Best Engagement for Women’s Health was awarded to Medtronic, for their “ What’s your rhythm” campaign that successfully raised awareness and provided resources to address unmet needs in treating Arrhythmia.
Launched on World Heart Day, this six-month # WhatsYourRhythm social media campaign was a successful effort to start a dialogue among Indian women on whether they are paying attention to their hearts and the signs of arrhythmia.
FINALISTS:
- Medtronic, Medtronic, Dentsu Creative, What's your rhythm
- Teamwork Communications Group, Bayer, #PreserveTheUterus
Best Health Awareness and Education Campaign (Campaigns Focused on Disease Prevention, Nutrition, Healthy Lifestyle Choices)
Gold Winner: Lupin's Exclusive Diabetes PSP (Patient Support Program) HUMRAHI.
The Gold winner for this category is Lupin’s HUMRAHI, an exclusive Diabetes PSP (Patient Support Program) campaign. A pioneering initiative aimed at providing comprehensive support to patients grappling with chronic illnesses, particularly diabetes and its associated metabolic disorders.
Silver Winner: Apollo Hospital’s campaign ‘Be Pro-Health’.
Using detailed podcasts, informative reels, experiential videos and digital conversations, the campaign grabbed attention due to its scientific clinical credibility.
Bronze Winner: Burson India for their “Lupin - #BeyondThePill’ campaign.
Aimed at highlighting Lupin’s digital health initiatives that have been a game-changer in the healthcare industry providing innovative solutions beyond traditional pills.
FINALISTS:
- Apollo, Be Pro Health
- Lupin, Lupin Jeet
- Edelman, Edelman India, GSK, Adult Immunisation: Awareness to Action (Preventive Health Communication)
- Teamwork Communications Group, ENTOD Pharmaceuticals #MoreGreenLessScreen
- GCI Health India, Lupin - #BeyondThePill
- LUPIN LTD, HUMRAHI, Lupin's Exclusive Diabetes PSP (Patient Support Program)
Best Health CSR Campaign
Gold Winner: Biocon Group for Oral Cancer Care Programme
The winner of the prestigious Gold in the Best Health CSR category is Biocon Group. Adopting a strategically comprehensive communications approach, Biocon Group generated awareness about the critical issue of oral cancer and the work done by Biocon Foundation. The campaign combined traditional public relations with modern, interactive elements to ensure maximum outreach and impact.
Over the years, the Biocon Foundation has powered the Oral Cancer Control Program (OCCP) expanding its reach from the urban heart of Bengaluru to remote areas of north-eastern parts of India. The Global Communications team at Biocon Group has successfully developed a strong narrative for Biocon Foundation’s Oral Cancer initiatives.
FINALISTS:
- Hill & Knowlton, American India Foundation, DI-verse: Disability Inclusive Place to Work
- Biocon Group for Oral Cancer Care Programme’
Best Health Tech Startup Campaign
Gold Winner: The Mavericks,HayStack Analytics for Genome Sequencing
Let’s now turn our attention to the startup campaigns that have emerged on the Health Tech landscape. The Gold in the category of Best Health Tech Startup Campaign was awarded to The Mavericks, for their campaign on Haystack Analytics, bringing attention to, how and why, genome sequencing is India’s next medical breakthrough and revolution for diagnostic sciences.
Abhishek Nag, marketing head, of HaystackAnalytics, said, “Working with Mavericks has been an absolute pleasure. Their highly skilled team members are very passionate about what they do. They have a keen eye on details and always go above and beyond to ensure our campaigns are impactful, effective and memorable.”
Silver Winner: Teamwork Communications Group for their campaign #EmergencyCarein11Minutes featuring Medulance, a startup backed by Shark Tank.
Medulance has tackled one of India's most pressing healthcare challenges—fragmented and inaccessible Emergency Medical Services (EMS). By focusing on reducing ambulance response times, particularly in rural and underserved areas, Medulance addresses a vital need for swift medical response to save lives
FINALISTS:
- The Mavericks for Haystack Analytics, Genome Sequencing
- Teamwork Communications Group, Medulance,#EmergencyCarein11Minutes
Best Integrated Health Communications Campaign
Gold Winner: GCI Health India for Cipla - #Tuffies
The gold was awarded to GCI Health India’s campaign #Tuffies. A uniquely conceptualized and integrated campaign to educate parents as well as kids about the profound impact of asthma.
Based on the insight that parents of kids with asthma have misgivings about inhalers yet want to do their best to help their kids deal with it, CIPLA launched ‘Tuffies’, a campaign with the message that kids with asthma are just as tough as kids without.
Launched during World Asthma Awareness Month (May), Tuffies includes a series of engaging and interactive activations.
Silver Winner Medtronic, Synpase, Win Over Varicose campaign.
The objective of this campaign was simple: Drive awareness and action for all patients seeking varicose vein treatment.
Bronze Winner: Hill & Knowlton for their Let's Get Tested Campaign (TB Alert India).
The judges felt that the Let's Get Tested Campaign (TB Alert India) campaign was “a well-executed and impactful initiative that effectively combines strategic communication.”
FINALISTS:
- Hill & Knowlton, Hope To Happiness (Ferty9)
- Hill & Knowlton, Let's Get Tested Campaign (TB Alert India)
- Edelman India, Edelman & Alcon | See Brilliantly, Live Brilliantly
- Dr Reddy Laboratories and SPAG, #Tension Mat Lo
- GCI Health India, Cipla - #Tuffies - GCI Health India
- Medtronic, Synpase, Win Over Varicose
- Roche Diagnostics India,BeYourOwnShero- International Women's Day Campaign
- Hill & Knowlton, American India Foundation, DI-verse: Disability-Inclusive
Best Media Relations/Engagement for Health
Gold Winner: Hill & Knowlton India, #WASHForAll- WaterAid India
The gold was received by Hill & Knowlton India for their #WASHForAll- WaterAid India campaign. A campaign that stood out for its comprehensive approach to elevating the critical issue of Water, Sanitation, and Hygiene (WASH) practices. #WASHForAll exemplified the effective use of media, collaboration, and storytelling to drive impactful change within the WASH sector.
Silver Winner: Hill & Knowlton for their Let's Get Tested Campaign (TB Alert India)
This campaign not only raised awareness about TB and COVID-19 but also effectively combined strategic communication, community engagement, and advocacy to achieve significant and measurable results.
Bronze Winner: Edelman, for their campaign Sparking the shingles storm in the media - Our journey from 0 to 1,200+ conversations.
A campaign with a strategic approach aimed at raising awareness about shingles within the broader context of adult immunization.
Bronze Winner: Dr Reddy's Laboratories Ltd. and SPAG, A FINN Partners Company, Nerivio for Migraine Relief
The bronze also goes to Dr Reddy's Laboratories and SPAG, A FINN Partners Company for their media engagement for Nerivio, a USFDA-approved device using unique REN technology for migraine relief.
FINALISTS:
- Edelman, GSK, Sparking the shingles storm in the media – Our journey from 0 to 1,200
- Hill & Knowlton, Let's Get Tested Campaign (TB Alert India)
- Hill & Knowlton, #WASHForAll- WaterAid India
- Dr. Reddy's Laboratories Ltd. and SPAG, A FINN Partners Company, Nerivio for Migraine Relief
Best Health Product Launch Campaign
Silver Winner: Edelman, GSK, Bare, not bear, the shingles pain
Snagging the silver is Edelman again, for their campaign Bare, not bear, the shingles pain, for GSK. The campaign aimed to bring media attention to shingles, establish the need for vaccination and encourage ageing adults to talk to their doctor about shingles vaccination.
Silver Winner: Hill & Knowlton India, DI-verse: Disability Inclusive Place to Work
The silver for the same category is awarded to Hill & Knowlton India, for their campaign, DI-verse: Disability Inclusive Place to Work. The campaign profoundly raised awareness about the importance of inclusive workplaces and encouraged corporates to adopt the DI-verse certification, ultimately enhancing employment opportunities for People with Disabilities (PwDs).
FINALISTS:
- Edelman, GSK, Bare, not bear, the shingles pain
- Hill & Knowlton, American India Foundation, DI-verse: Disability Inclusive Place
- Adfactors PR, Elekta and MR-Linac Unity Launch
- Dr Reddy's Laboratories Ltd. and SPAG, A FINN Partners Company, Nerivio for Migraine Relief
Best Public Health Comms Campaign
Bronze Winner: GCI Health India, Organon - #ImplantWeTrust
Let us now shine the spotlight on the bronze winner of the Best Public Health Campaign, BCW India, for their campaign, Organon - #ImplantWeTrust. A campaign dedicated to driving recognition for championing innovative solutions to improve women’s health outcomes. Organon collaborated with GCI Health to empower Indian women by raising awareness about safe contraception methods, Dispelling myths and misconceptions around safe sexual behaviours, and championing the dialogue around a participative approach to family planning.
Stakeholder testimonial, "When we started as a new company in 2021 our goal was to spread the message on Women’s health and impress upon the importance of unintended pregnancies. In the last two years we have done some fantastic work together, GCI team has demonstrated excellent results by putting together high-power media campaigns and look forward to continuing working with them.”
Best Social Impact Health Campaign
Gold Winner: Concept Public Relations India Ltd, Manipal Hospitals Enterprises Pvt. Ltd.Inked with Care
The gold goes to Concept Public Relations India, for the Inked with Care campaign. An initiative was taken by Manipal Hospitals empowering medically fit in-patients to exercise their right to vote. Through this campaign, they addressed a critical gap in the electoral system, empowering sidelined individuals to partake in the democratic process. 16 in-patients along with their caregivers successfully cast their votes.
Patient Testimonial, “I had just a 10% chance of survival. I was in the ICU for a long time. I feel well after a long time and as a conscious citizen, decided to vote.” Jesu Kumar, an accident survivor after casting his vote.
Silver Winner: Hill & Knowlton Ifor their #WASHForAll- WaterAid India campaign.
A campaign that stands out for its approach to elevating the critical issue of Water, Sanitation, and Hygiene (WASH) practices.
Bronze Winner: Teamwork Communications Group for their campaign, Megh CAN Care, for Apollo Telemedicine Networking Foundation (ATNF)
The campaign effectively addresses the unique healthcare needs of the northeastern regions of India. In a bid to minimize the incidence of cancer, the Apollo Telemedicine Networking Foundation (ATNF) in collaboration with the National Health Mission (NHM) and the World Economic Forum (WEF) launched the Megh Can Care program with an aim to reduce cancer incidence across the state, provided dedicated cancer support and free screenings to the people of Meghalaya.
FINALISTS:
- Hill & Knowlton, #WASHForAll- WaterAid India
- Teamwork Communications Group, Apollo Telemedicine Networking Foundation (ATNF) Megh CAN Care
- Concept Public Relations India Ltd, Archana Jain, Manipal Hospitals Enterprises Pvt Ltd, Inked With Care
Best Social Media Campaign for Health Comms
Silver Winner: Burson India, ITC Savlon - Haath Dhona Cool Hai
And now, let's turn our attention to the campaigns that created a buzz in social media.
The silver for the Best Social Media Campaign for Health Comms goes to Burson India for their campaign, ITC Savlon - Haath Dhona Cool Hai. A campaign was created to tap into the cultural truth of Indian youth, to capture their attention and reinstate the habit of regular handwashing, and to stress the importance of regular handwashing habits from a lens kids would understand.
The judges appreciated ‘the very strong insight of connecting the rapper's hand motions with that of washing hands establishing a clear connection.” And also said that “promoting the anthem using entertainment media publications on Instagram utilized the full potential of social media.”
Silver Winner: BTS of Instagram's battle with the Project 90 virus.
Edelman India utilized a digital ‘disruptive campaign’ to first pique the interest of the audience and then rode that wave into revealing the campaign and sharing information about shingles and its prevention. Edelman partnered with 5 macro-influencers – Soha Ali Khan, Milind Soman, Rohan Bopanna, Neelam Soni, and Simran Balar Jain to showcase this.
FINALISTS:
- Edelman, GSK, BTS of Instagram's battle with the Project 90 virus
- BCW India, ITC Savlon - Haath Dhona Cool
- Hill & Knowlton, Let's Get Tested Campaign (TB Alert India)
Best Sustainability Campaign
Gold Winner: Hill & Knowlton India, DI-verse: Disability Inclusive Place to Work
The Best Sustainability Campaign gold was awarded to Hill & Knowlton India, for their campaign DI-verse: Disability Inclusive Place to Work.
A campaign that raised general awareness around disability inclusion by highlighting how individuals can contribute to inclusivity in their daily lives through small actions. It also promoted the benefits of diverse workplaces and urged companies to get the DI-verse certification, which improved job prospects for People with Disabilities (PwDs).
FINALISTS:
- Hill & Knowlton, American India Foundation, DI-verse: Disability Inclusive Place
- Cipla CARE Cascade campaign
Best Use of Owned Media /Content
Gold Winner: Cipla Ltd, The Cipla Story
The gold deservedly was awarded to Cipla Ltd for their campaign The Cipla Story, creating awareness around the illustrious legacy of Cipla of over 8 decades and its impact on the Indian pharmaceutical industry. The main objective of #TheCiplaStory was to share historical facts from Cipla's history with internal and external audiences. The campaign was envisaged to lead up to the 88th Incorporation Day, by presenting archival photographs and documents in creative formats and using engaging storytelling on social media.
Silver Winner: Cipla Ltd for Cipla Force for Good.
Since its inception in 1935, Cipla has had a pioneering legacy of life-saving medicines and as a result, making a difference to millions of lives. The conceptualization of Cipla Force for Good series was born out of the need to share the inspiring stories behind Cipla’s innovative products/thinking, in the words of the people behind the innovations, in a contemporary style making it relevant to the new-age audience to help them understand the true essence of Cipla’s purpose –Caring for Life.
FINALISTS:
- Cipla Ltd, The Cipla Story
- Cipla Ltd, Cipla Force For Good
Communication Agency of The Year- Healthcare Communication
Winner: Teamwork Communications Group
.Teamwork Communications was formed with a vision of communicating health in an effective manner that drives health-seeking behaviour and also helps organizations provide quality and affordable healthcare.
It has super-specialized communication solutions for the health and wellness sector, and it has emerged as the most preferred brand for organizations in this domain with multiple award-winning campaigns to its credit.
Best Health Awareness Campaign Using Podcasts
Bronze Winner: Lateral Sutraa, for their Podcast Campaign -Zindagi Phir Se.
The judges said, “ Awareness around organ donation is much needed.’ And that “ Podcasts are a great medium to spread awareness.”
Excellence In Patient Communication
Gold Winner: GCI Health India, Cipla - #Berok Zindagi - GCI Health India
The judges decided to award the gold to BCW India, for their outstanding campaign Cipla - #Berok Zindagi. Realizing the need to raise awareness around Asthma and the way it can be effectively managed, Cipla has been running the Berok Zindagi (Unstoppable Life) campaign for six years. Based on the insight that asthma is seen as a roadblock to living a normal life, Cipla’s campaign hails inhalers as the most effective treatment for asthma.
Client testimonial: “It’s been a pleasure working with the team, this year has been one of the most active years for Cipla with the Berok Zindagi campaign, heading into a new direction with organic storytelling. The team has not only delivered by exceeded expectations and here’s to a couple of more years to helping people feel better.”
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