The Mavericks partners with DSC - to launch the "Maverick of the Year Award" for Lateral Thinking Capacity

The Mavericks, an industry leader in integrated marketing communications, has partnered with The Delhi School of Communication (DSC) to launch the "Maverick of the Year Award." This annual recognition honours a top-performing student who demonstrates exceptional lateral thinking abilities across the integrated marketing communications (IMC) spectrum.

Chetan Mahajan, founder, of The Mavericks, said, "The Mavericks are thrilled to partner with The Delhi School of Communication in instituting the 'Maverick of the Year Award.' 

“DSC has been at the forefront of breeding integrated thinking and blended communications approaches in its pedagogy. At Mavericks, we believe in true integration to build, grow, and sustain brand reputation."

"It is an absolute honour and privilege to partner with DSC in further fostering the culture of integration by strengthening the link between theory and practice and an orientation that will allow the students to future-proof their careers." His tip was – “Be over prepared for every opportunity that comes your way. Take your path. Be a Maverick!”

Commenting on the introduction of this award, Prof. Ramola Kumar, dean of the Delhi School of Communication, reiterated the institution's commitment to pushing the boundaries of communication studies. "In today's rapidly evolving digital landscape, effective communication is more crucial than ever."

"The 'Maverick of the Year Award' reflects our dedication to nurturing innovative communication techniques. It recognizes exceptional talent among our students, raising the benchmark, setting new standards through competitive engagement, expanding the minds’ horizons and creating new challenges, fulfilling dreams. This award will also motivate to explore new thinking," 

The recipient of the "Maverick of the Year Award" will receive a prestigious prize package, including a cash prize of Rs 75,000, a certificate of merit, and an exclusive offer to join The Mavericks, providing them with invaluable opportunities to further their professional development and make a significant impact in the field of communication.