Symbiosis Centre for Distance Learning (SCDL), a leading autonomous distance education institute in India, has roped in The Marcom Avenue, an integrated marketing agency, to harness the potential for search engine optimisation along with performance marketing for the brand.
The Marcom Avenue will help SCDL generate more leads through this association by providing focused, functional performance marketing services to achieve sustainable growth and will provide search engine optimisation and analytics consulting to help increase its brand visibility, website traffic, and optimise business through online channels.
The Marcom Avenue will bring its expertise in various areas, including strategy & brainstorming, technology & content development, data and insight-driven approach, to deliver a comprehensive solution.
The nature of the engagement between SCDL and The Marcom Avenue is retainer-based, focused on search engine optimisation and analytics consulting and delivering the specified features and improvements. The Marcom Avenue will ensure that the website adheres to IT service guidelines, meets industry standards, and supports multi-language integration to cater to a wider audience.
Speaking on the new client win, Divanshi Gupta, director, The Marcom Avenue said, “We are incredibly delighted to be associated with the SCDL Team. With our performance marketing abilities and strong data-driven approach, we look forward to create new benchmarks in growth together.
"We are glad to partner with a heritage brand like Symbiosis Group, and we look forward to our association with them." She further added.
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