Sustainable Farming organisation HyFarm Taps AGK Advisors for PR and Advocacy Boost

HyFun Foods' produce procurement and farmer-engagement arm, HyFarm, has selected AGK Advisors to manage its public relations and stakeholder engagement efforts. 

The firm plans to expand its product range to include french fry, table and crisping potatoes.

AGK Advisors will provide strategic communication and advocacy counsel to HyFarm to create awareness about technological advancements and sustainable practices for the benefit of India’s potato farmers.

HyFarm works with 6,000 farmers to help them implement regenerative agriculture and conduct R&D trials to improve the quality of the produce. It has been observed over the past few years that climate change has been impacting the quality of processing varieties in Gujarat and Madhya Pradesh.

The company intends to broaden its procurement of fresh fruits and vegetables, offering farmers consistent income opportunities throughout the year instead of limiting them to the customary five-month potato cultivation period.

S. Soundararadjane, chief executive officer, of HyFarm, said, “We are delighted to partner with AGK Advisors for our strategic communication and advocacy requirements." 

"We were focused on choosing an advisor who could align with our vision and ensure we communicate effectively with a wide range of stakeholders. AGK Advisors’ expertise in the agriculture and commodities sectors will help us achieve this objective."

Arun Gopalakrishnan, founder & managing director, of AGK Advisors, said, “It is a privilege to be awarded this mandate by HyFarm. Agriculture is one of India’s core sectors that powers the economy and HyFarm’s efforts to bring a significant number of potato farmers under one umbrella is commendable. It is therefore important to communicate these initiatives with a wide range of stakeholders across the country. AGK Advisors looks forward to partnering with HyFarm in enhancing this effort.”