SPAG Finn Partners wins Reckitt mandate for ASEAN

SPAG, a FINN Partners company, has been hired by Reckitt for their communication mandate. The campaign aims to elevate Reckitt’s thought leadership voice, and commitment to improving hygiene and sustainability in the ASEAN region through a series of activities including stakeholder engagement, opinion leader building, content and design development, and social media and media strategy. 

“As an organization that is home to the world’s leading hygiene, health and nutrition brands, our priority has always been to protect the world and the people we love. Our decision to work with SPAG stems from their understanding of consumers’ needs and motivations, and Reckitt’s core vision”, said Sumeet Vohra, president, SE Asia, Japan. “We are confident of our partnership together and believe that this will be a defining step for us to create impact in the ASEAN region.”

In recent times, global warming and its consequences including temperature anomalies and the spread of infectious diseases (Covid-19 and Monkey Pox) highlight the urgency to strengthen the resilience of global health. In Asia’s developing areas, these changes add pressure to weak health infrastructures and manpower constraints. With this, consumers are increasingly looking for solutions-oriented organizations and causes that value sustainability to protect the future of our world. 

“At SPAG, we demonstrate the depth of understanding we have of what consumers and brands are looking for today. That is, transparency, safety, and reassurance in the new world order”, said Aman Gupta, managing partner, and FINN health practice Asia Lead. “Aligned with Reckitt’s mission to build a cleaner and healthier world, we believe that our subject matter expertise and solutions-driven communications will support the cause that they have set out for.”

With a  footprint in Asia including India, Singapore, the Philippines, Malaysia, and Indonesia, SPAG, was recently acquired by global health comms firm FINN Partners.