Singer India appoints Shalini Gupta Vachher as head of marcomm

Singer India Limited, a 170-year-old company and a leading manufacturer of sewing machines and home appliances has announced the appointment of Shalini Gupta Vachher as head of marketing and communications.

Rakesh Khanna, vice chairman and MD of Singer India said, "We welcome the new and experienced talent, who have joined the company at a time when we are shifting gears and working to create a new chapter in our journey, which is marked with growth, innovation and launching an exciting line up of new products." 

"Shalini’s onboarding is a step in partnering with talent which believes in our values, growth and lineage and is confident of creating a stronger and a better tomorrow with their vast experience in their respective domains.”

Shalini comes with more than two decades of experience in the communications industry, counselling and executing impactful campaigns. In her new role, she will work closely with all stakeholders to redesign Singer India’s marketing and communication efforts by focusing on digital marketing and strengthening the company’s communication across all platforms.

She will be responsible for developing and executing innovative marketing campaigns that resonate with new-age customers and drive business growth.

Shalini Gupta Vachher, head of marketing and communication said, "I am excited to be part of a brand which exists in most of the Indian households and one which evokes strong memories."

"I am looking forward to playing my part in Singer India’s journey of growth and success and I am confident that with a two-decade experience in building strong corporate reputation programs for clients, I will be able to add value .”, she added.