Iconic sewing machine brand, Singer India, has appointed Communicate India as its communications partner. Singer India is expanding its product portfolio and redesigning its retail footprint with the launch of its flagship store in NCR.
Shalini Gupta Vachher, head of marketing and communications of Singer India, shared her thoughts on the partnership, “Communicate India stood out with their exciting and practical ideas, demonstrating a deep understanding of our brand and market dynamics. Their strategic approach aligns perfectly with our commitment to strengthening consumer engagement and brand leadership.”
Akshaara Lalwani, CEO of Communicate India, said, “Singer India is more than just a brand—it’s a legacy. To see an iconic name reinvent itself for the modern consumer is both exciting and inspiring. Our role is to ensure that this evolution is not just seen but deeply felt. By blending data-driven insights with storytelling that resonates, we aim to amplify Singer India’s new chapter while honouring its rich history.”
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