PRCAI Partners with B-School IIMU to Introduce Reputation Management Course

The Public Relations Consultants Association of India (PRCAI) has launched a reputation management course for business management schools, at the Indian Institute of Management, Udaipur (IIMU). This academia-industry collaboration aims to equip future business leaders with expertise in strategic communications, which is essential for building successful brands and businesses.

“The 'Reputation Management' elective course is a new addition to IIM Udaipur’s curriculum. This course is designed to give our students a comprehensive understanding of the drivers of corporate reputation, positioning them for leadership roles where effective communication is key to success,” said Prof. Ashok Banerjee Director, IIM Udaipur.

“We are thrilled to partner with IIM Udaipur for this new reputation management course,” said Nikhil Dey, national chair, talent & academia, PRCAI & executive director, Adfactors PR. 

“Reputation management is central to business success in today’s interconnected world. The demand for leaders who can strategically manage and protect reputations is at an all-time high. A world that is embracing the AI opportunity is also having to learn how to deal with fake news, misinformation and disinformation. In this context, reputation management has become a vital competency for leaders across industries, and this program prepares the B-School students to learn the science and art of reputation management to tackle the VUCA^* world head-on.”

The initiative builds on insights from the latest industry survey PRCAI 2024-25 SPRINT* which will be unveiled in January, highlighting the state of talent and its influence on the industry and the future of communications. The survey found that 76 per cent of respondents believe educational institutions must overhaul their curriculum to meet new PR industry demands. 

Further, PR firms are finding new hunting grounds - even at the entry-level, firms have broadened their hiring pool to include marketing and advertising institutes (23%) and management institutes (13%).