PRCA announces Nitin Mantri as new chair of its Global Advisory Board

The Public Relations and Communications Association (PRCA) has announced the relaunch of its new Global Advisory Board.

The Global Advisory Board will focus on four key workstreams: Talent, Ethics, Innovation, and Future. Each workstream aims to address crucial aspects of the PR industry, driving forward best practices and ensuring the sector's continued growth and relevance on a global scale.

The PRCA’s Global Advisory Board is composed of:

1. Nitin Mantri, regional executive managing director, APAC I WE Comms & group CEO, Avian WE
2. Lee Nugent, regional director, APAC at Archetype (Vice Chair) (SEA)
3. Mary Beth West, consultant at Mary Beth West (USA)
4. Ahmad Itani, founder & CEO at Cicero & Bernay Communication Consultancy (MENA)
5. Alex Aiken (UK)
6. Barbara Phillips, founder at Brownstone Communications (UK)
7. Caroline Hsu, chief global officer at The Hoffman Agency
8. Paul Cohen, partner, CEO North America at Milk & Honey (USA)
9. Patrícia Ávila, regional director at Agora (Brazil)
10. Jim Donaldson, CEO and founder at the Jim Donaldson Partnership (UK)
11. Kwame Senou, executive director at THOP (Ivory Coast)
12. Viroslava Novosylna, CEO & founder at Slova Tech PR (Ukraine)
13. Ipelegeng Thibedi, chief executive officer, Africa at Weber Shandwick (South Africa)
14. Omar Qirem, chief executive officer, Middle East, and deputy chair of corporate affairs, EMEA at Edelman (MENA)

PRCA Global Advisory Board Chair, Nitin Mantri, said:“The PRCA Global Advisory Board is uniquely positioned to shape the evolution of PR by navigating the complex interplay between business, society, and geopolitics. As Chair, I see this as a critical opportunity to bring diverse perspectives together, set new standards, and redefine communications. Our role is transformative, and I am excited about the potential of this board to elevate the value we bring to brands and communities alike.”