Naspers owned PayU appoints Rashmi Soni as chief brand and communications officer in India

PayU, India’s leading online payments solutions provider, announces the addition of Rashmi Soni to its leadership team as chief brand and communications officer. In her role, Rashmi will be instrumental in shaping and steering the organization’s brand and communications strategy.

Rashmi joins PayU from Vistara, where she served as a vice president & head of corporate communications. She was part of Vistara's launch team, where she played a pivotal role in building the airline's brand and establishing it in the market. 

Rashmi is experienced in formulating and executing brand public relations, leadership & employees communications, reputation management, and corporate social responsibility strategies to garner a holistic mindshare.

A Stanford-certified project manager, Rashmi has over 28 years of experience working in leadership roles with top multinational technology brands such as Hughes Software Systems (now Aricent), Adobe, Ericsson, and Tata Docomo.

PayU is owned by South Africa based, Naspers Group.