Open AI alum Zack Kass to head Ruder Finn's new Global AI Advisory Council

Ruder Finn, one of the world’s largest independent global communications and integrated marketing agencies, today announced that Zack Kass, former head of go-to-market at OpenAI and a leading force in bringing artificial intelligence to business applications, will chair its new global AI Advisory Council. 

Ruder Finn’s partnership with Zack is exclusive in the Public Relations industry.

The AI Advisory Council will report to CEO Kathy Bloomgarden and will operate under the day-to-day leadership of CTO & Head of AI, Tejas Totade, and managing director of Ruder Finn Interactive Asia, David Ko. This newly established council, under Kass’s guidance, will focus on developing and implementing AI strategies to benefit Ruder Finn’s global client base.

“At Ruder Finn, we believe that a company’s approach to AI – how quickly they learn, integrate, and embrace its potential – will be a key factor in their future success,” said Kathy Bloomgarden, CEO of Ruder Finn. 

“Zack’s global perspective and deep understanding of AI will be invaluable as we empower our teams and clients around the world to leverage these transformative technologies.”

Zack Kass is one of the brightest and most experienced minds bridging practical applications for AI in the world today. He brings 14 years of experience in the AI field, having devoted pivotal years at OpenAI and having since advised leaders across Fortune 500 companies to The White House on AI strategies. 

"The future of communications is inextricably linked with AI, leading to abundant possibilities,” said Kass. “We're on the cusp of unlocking unprecedented creativity, efficiency, and impact in how we connect and communicate. This partnership with Ruder Finn is about empowering businesses to navigate this exciting frontier and leverage AI for meaningful and lasting success."

AI Advisory Council membership to be announced soon

The Ruder Finn AI Advisory Council will provide global AI strategies and hands-on guidance, ensuring clients of all sizes are equipped to harness the full potential of AI. Ruder Finn is in the process of finalizing the council’s membership and will announce additional members representing diverse regions and expertise shortly.

"Our firm is setting a new standard in the industry by integrating advanced AI capabilities directly into our client offerings,” elaborated Elan Shou, Ruder Finn Asia-Pacific Managing Director. 

Atul Sharma, CEO, of Ruder Finn India and head, of the Middle East said, “Zack Kass’s leadership in our global AI Advisory Council is a game-changer, not just for our agency, but for the entire industry. This is about more than just staying ahead; it’s about fundamentally reshaping how our clients engage with the world.”