One Source hired for PR, content marketing mandate for SoftBank backed True Balance, other Balance Hero brands

Indo-Korean fintech firm Balance Hero that operates True Balance and True Credits today announced their partnership with integrated marketing consultancy, One Source. The mandate will involve strategic counsel on corporate reputation management and content marketing for Balance Hero, as the brand strengthens its presence across India.

Balance Hero has recently received their NBFC license for True Credits, and raised Series-C in funding, apart from which they intend to launch a slew of financial products across India over the next fiscal. The appointment of One Source comes after a competitive, multi-agency pitch process, and the mandate will be spearheaded out of Delhi-NCR.

Speaking of the partnership, Andy Ji, chief marketing officer, Balance Hero India opined, “The thought process of business impact consulting that One Source brings to the table align with our effort across the board. Their vision for True Balance is something we really appreciate. Their understanding of building our corporate reputation across PESO media was something that helped us in making our decision”.

Sandeep Rao, founding partner & CEO, One Source commented on the win, “We look forward to driving strong conversations for True Balance across stakeholder groups, which in turn create strong value for the brand”.