New leadership for FINN Partners in APAC: Annouchka Behrmann leads Hong Kong, Cathy Feliciano-Chon to drive growth for FINN Partners APAC

Global integrated marketing and communications agency, FINN Partners, has announced the promotion of Annouchka Behrmann, formerly senior partner, to managing partner, Hong Kong, while Cathy Feliciano-Chon assumes an expanded role as managing partner, strategic development, Asia Pacific, from her previous role as managing partner and Greater China lead. 

The executive moves come as FINN aims to capitalize on its growing position as a major player in the region, with deep expertise across a range of verticals and offices in Hong Kong, Shanghai, Beijing, Singapore, New Delhi, Mumbai, Bangalore, Kuala Lumpur and Manila.

A seasoned industry veteran with a track record of driving growth for leading brands and agencies in Asia Pacific, Behrmann joined FINN in October 2023, and quickly secured marquee new business wins for the Hong Kong office. 

Building on this momentum, in her new role, Behrmann is charged with strengthening and growing FINN’s leadership position in travel and tourism, hospitality, design, wellness and luxury while broadening the capabilities and services offered to clients, particularly in corporate communications and purpose. 

She will also diversify the agency’s offerings across the sectors FINN currently excels in, namely health, consumer, technology and B2B.

Behrmann’s promotion creates space for Cathy Feliciano-Chon to expand her remit as managing partner, strategic development, Asia Pacific, focusing on business development, brand strategy, and thought leadership initiatives to grow the agency’s capabilities in the region. 

 Feliciano-Chon joined FINN in 2019 as a managing partner and key member of FINN Asia’s management team. She has been instrumental in shaping FINN’s reputation for travel and tourism, currently ranked #1 in the world according to size and revenue and with a portfolio of renowned brands.