Leading luxury car maker  Mercedes-Benz has hired Adfactors PR, India's leading PR consultancy, to manage the company’s communications mandate in India. Following a rigorous multi-agency evaluation process, Adfactors PR has secured the mandate, effective April 1, 2025.

Under this partnership, Adfactors PR will drive Mercedes-Benz India's integrated communications programme, encompassing the brand's coveted product portfolio, corporate narrative, and corporate citizenship initiatives.

Santosh Iyer, managing director & CEO, of Mercedes-Benz India commented, "Mercedes-Benz is transitioning to an exciting future, introducing new cars having exceptional aesthetics, technological innovations and integrated sustainability. We are glad to welcome Adfactors PR as our communications partner, to collaborate and contribute to our unique brand and sustainable luxury narrative."

Adfactors PR Co-Founder and chairman Rajesh Chaturvedi said, "Partnering with Mercedes-Benz India represents a significant milestone for us. The iconic three-pointed star symbolises not just luxury, but engineering excellence, technological innovation, and a relentless pursuit of perfection. Our specialist mobility practice combines deep automotive sector knowledge with cutting-edge communications strategies to enhance brand resonance among discerning luxury consumers. We are committed to amplifying Mercedes-Benz India's leadership position in sustainable luxury mobility that perfectly aligns with India's dynamic luxury market."

Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network, with its production facility in Chakan, near Pune. It plays an important role in the CKD/MVP production network. The production facility carries an investment of over INR 3000 crores and has the largest installed production capacity for any luxury carmaker in India.