Mercedes-Benz India announces changes in its sales and marketing personnel

 Mercedes-Benz announced an organizational change in its sales and marketing function this week.

The company appointed Amrit Baid as head of marketing and customer journey from the 1st of February 2024. Amrit is currently associated with the region overseas marketing team of Mercedes-Benz Malaysia, in Kuala Lumpur. Amrit Baid succeeds Pradeep Srinivas who moves to Mercedes-Benz AG headquarters, taking up a global role as manager of digital marketing solutions & data analytics at Mercedes-Benz digital unit.

As per the release shared by the company Pradeep Srinivas began his Mercedes-Benz career in 2011, responsible for the marketing function. The release also stated that, "During his tenure, Pradeep successfully rolled out online sales which became the foundation for several new online sales approaches. He was instrumental in driving various innovative product launches in India along with impactful marketing campaigns and establishing the data and analytics team in India."

“Mercedes-Benz India offers tremendous growth opportunities to young talents aspiring for leadership roles across global markets, and the current organizational change firmly underlines this." 

Pradeep Srinivas, at the forefront of driving the brand’s marketing and digital efforts in India, takes up a global role in digital solutions, data, and analytics at the HQ. We thank Pradeep for his valuable contribution to Mercedes-Benz India’s brand management and for his unmatched passion for the Star, as a seasoned marketeer. We wish him the best of luck for his new global role.” Lance Bennett, VP- Sales & Marketing, Mercedes-Benz India.

Amrit Baid began his career with Mercedes-Benz India in 2013 under the aegis of the CAReer program. He executed several successful brand campaigns, supported the launch of multiple products, as well as rolled out several digital products and innovations during his stint in India. 

“We are equally excited to welcome Amrit Baid to head the marketing and customer experience function. Amrit is a homegrown talent with a proven record of strategizing and delivering key marketing campaigns in India. He now joins us from region overseas Malaysia, where he successfully steered various projects to integrate and optimise digital customer experience. He also supported marketing initiatives for the brand’s ‘direct to sales model’ transition.” Said Bennet.

In 2021, Amrit joined the 'Region Overseas Marketing' team in Malaysia, responsible for Digital Customer Experience. He was also closely involved in supporting marketing teams across several countries that are implementing the new ‘Direct to Customer’ business model.