LS Digital, a leading independent digital marketing transformation (DMT) company, has awarded their PR and communications mandate to Kaizzen, a leading integrated communications agency, following a multi-agency pitch. Kaizzen’s mandate encompasses managing LS Digital's communication strategy, media relations, and corporate reputation. .
Speaking on the partnership, Anshuman Misra, SVP strategic partnerships, marketing & PR stated, "We are happy to welcome Kaizzen on board as our PR partner. We are confident that this collaboration will further strengthen our position as a pioneering force in business transformation."
![](https://dmjj51nse7bpp.cloudfront.net/global/general/Anshuman-Misra-SVP-Strategic-Partnerships-Marketing-PR-LS-Digital.png)
On this collaboration, Anshuman further said, “In this new era of digital innovation and transformation, joining forces with the young and dynamic team of Kaizzen, will help us in our journey of redefining industry standards, inspiring change and shaping the future by transforming businesses digitally”.
Nikhil Pavithran, group president of Kaizzen, stated, “This partnership with LS Digital marks a pivotal moment for Kaizzen, symbolizing our commitment to driving digital innovation and transformation. LS Digital's forward-thinking approach, coupled with their integration of digital-first programmatic services to transform the way brands interact with their audience in the tech age, resonates deeply with our vision."
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