Digital agency, Langoor has just announced their plans to merge with Marcom agency, The Brood. The new joint venture will do business under the name of 'Langoor'.
Langoor was established in 2009 and is based in India and Australia. The agency launch websites and products for the online world, including langoor.net, which creates websites for companies.
The Brood is a marketing communications firm that uses new media and technology a lot in their work. Some of their key client’s include a few of India's top software service firms and SME's in areas such as stem cell banking and bio-technology.
The new 'Langoor' will be India’s first pure play creative technologists, with a combined client book of over 50, including Oxfam India and ITC. It aims to blend both agency's specialities on and offline to make a multi-purpose Langoor.
Ruchir Punjabi, Founder & Chair, Langoor said: “This alignment is a perfect synergy of our core beliefs, values and creative thought processes. The unconventional approach of Langoor in digital world and the keen consumer insight and creative capabilities brought in by The Brood will make this a winning blend and will enhance our professional abilities. We complement each other’s talents and strengthen the already existing core of both companies i.e., of delivering effective communication that makes a difference for our clients. This merger will strengthen our presence in India/Australia and lay the platform to set new milestones in the industry.”
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