id8 media solutions has won the PR mandate for US restaurant chain IHOP. The mandate involves building and implementing strategic launch campaigns, content intelligence and media and influencer engagement.
The all-day American diner chain will soon be launched in Mumbai in association with Bedrock Food Company Pvt ltd.
Manpreet Gulri, director of Bedrock Foods Company Pvt. Ltd. said, “id8 Media Solutions have a successful track record spanning 20 years, and we are confident that they will manage our brand well. We look forward to IHOP receiving a warm welcome in Mumbai!”
Established in 2000, Bedrock Food Company Pvt. Ltd. has brought in brands such as Subway all across India, and Krispy Kreme in North India.
Commenting on the newest addition to their roster, Tanya Swetta, CEO and co-founder stated, “With a legacy of more than 63 years and approximately 1,750 restaurants globally IHOP has been an expert and frontrunner ruling the F&B space in all things breakfast, any time of day. Introducing international brands in the Indian market has been one of our expertise and to be able to be a part of IHOP’s expansion is a fascinating experience for us.”
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