Wizikey, an AI-powered media intelligence platform backed by IAN, has released a Special Newsmakers Report on all 47 SEBI-registered Asset Management Companies (AMCs) in India.
Among the Legacy Leaders, HDFC Mutual Fund emerges as the frontrunner with an impressive News Score of 48.98, followed closely by SBI Mutual Fund at 46.01 and ICICI Prudential Mutual Fund at 44.29. These long-standing institutions have demonstrated their ability to maintain a strong media presence in an increasingly competitive market.
The Emerging Leaders category sees Axis Mutual Fund leading the pack with a News Score of 43.58, showcasing that newer entrants can quickly establish significant media traction. Bandhan Mutual Fund and UTI Mutual Fund follow closely with scores of 40.83 and 40.1 respectively, highlighting the dynamic nature of the industry and the potential for rapid growth in public engagement.
The report, analyzed over 500,000 news articles from January to July 2024 across 50,000+ distinct publications, used Wizikey's News Score methodology.
Wizikey’s co-founder Aakriti Bhargava said, “The report’s findings underscore the importance of media intelligence in today’s competitive market. In an era where information travels at the speed of light, staying ahead in the media game is not just advantageous—it’s essential."
"Our AI-driven insights provide AMCs with the clarity they need to navigate the complex media environment and make informed decisions that propel their brands forward."
The report also sheds light on growth opportunities, identifying AMCs with potential for enhanced media engagement. Notable mentions include Taurus Mutual Fund, IDBI Mutual Fund, and N J Mutual Fund, with low News Scores of 18.14, 15.89, and 13.71 respectively. These findings underscore the importance of strategic media outreach in building brand visibility and stakeholder trust.
Interestingly, the analysis spans the entire spectrum of India's AMC industry, from new entrants like Old Bridge Asset Management Private Limited, established in 2022, to industry veterans like JM Financial MF, founded in 1973. This diverse timeline offers a unique perspective on how different generations of AMCs are adapting to the modern media landscape.
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