GBM partners with Medulla Communications

PR firm, Genesis Burson Marsteller has announced a new strategic partnership with healthcare comms agency, Medulla Communications.

Medulla will exclusively partner with GBM for any health and wellness requirements.

This alliance, set to leverage joint opportunities from both companies’ networks, comes after Healthcare emerged as being one of the most progressive and largest service sectors in India, with an expected GDP spend of 8% in 2012, up from 5.5% in 2009.

While spending on health is estimated to grow 14% annually.

Prema Sagar, Principal and Founder of Genesis Burson-Marsteller said: “Given the immense potential in the health and wellness market, we are excited to be working with such an innovative team of healthcare communication experts. Our combined experience allows us to understand the ever evolving and specialized needs of this sector and help clients adapt and innovate. Together, we will be a force multiplier for our existing and potential clients.”

Praful Akali, Founder and Managing Director, Medulla Communications said: “Corporate reputation, corporate social responsibility and public policy influence are nowhere of more significance than in the health and wellness segments – the immense experience that Genesis Burson-Marsteller brings in these areas will certainly help our clients.”