First Partners launches in Singapore, inks tie up with Progressive Communications for international outing

New Delhi, August 31, 2021: First Partners today announced its international launch through a strategic partnership with Singapore-based Progressive Communications. Progressive has recently been set up by industry veteran Tarun Deo,  former managing director - Singapore and Southeast Asia, Golin.

 Atul Ahluwalia, founding partner, First Partners, said “I am glad we have found in Tarun a great partner with a lot of shared values, chief among providing solutions for CXO’s business challenges. I am confident that with First Partners coming on-board with the cohort of Progressive Communication, Peppercomm and Simply Thought, we will be able to offer a new class of solutions to clients across multiple geographies.”

Commenting on the tie-up, Tarun Deo, founder and managing director, Progressive Communications, said, “Our strategic association with First Partners along with Peppercomm and Simply Thought shows the way services could now be delivered in the future. Singapore holds undeniable value for businesses worldwide, is the centre of the new and vibrant Asia and a bridge for global brands seeking growth in India as a market of high interest as well for vibrant emerging technology Indian clients with global ambitions.”

According to Dilip Yadav, founding partner, First Partners, “The COVID-19 pandemic has reset the world order. Amidst the ensuing chaos, public relations emerged as a stream that continued to engage and deliver to clients through virtual means. Today, this has paved the way for a virtual PR agency model, and I believe there is room for  communication partners to provide high-value solutions to brands across Asia and beyond.”

Santanu Gogoi, founding partner, First Partners, added. “We are looking forward to our partnership with Progressive Communications to deepen our offering for international brands as well as Indian companies seeking expansion internationally”