Exclusive political comms firm, Zero Hour Strategies, is launched

Zero Hour Strategies, a political communications firm exclusively for India Members of Parliament and Chief Ministers, has been launched.

The firm will work with individuals who hold office currently or held them previously across party lines, ensuring no two persons from the same constituency are clients in order to maintain objectivity. Other key services will include speech writing, media insights, digital management, comms research and key messaging.

The idea behind the new firm comes from the Founding-Director, Amith Prabhu, who has worked as a volunteer in the grassroots advocacy team of the Barack Obama re-election campaign in 2012, as well as spending time as an observer and consultant in India's 2014 Lok Sabha elections.

The start-up, which will be headquartered in New Delhi with offices also in Mumbai and Bangalore, will be run by Amith, alongside a team of three additional people. There are also plans to partner with a couple of firms.

Zero Hour Strategies is set to unveil a new programme called CAMP – Communication Assistant to Member of Parliament – where young graduates and post-graduates in communications and political science will be hired to manage the communications for the MP.

Amith Prabhu, Founder Director, Zero Hour Strategies says, “Our vision is to be the firm of choice to national politicians as the one stop shop for all things communications. Rooted in research and insights our core service offering will be Public Relations to help clients leverage the earned media opportunities and goodwill through word of mouth. We will also have partners who specialize in digital, creative and event management to ensure a seamless experience to the MPs and CMs we work with. There is a clear need for professional communication management that is planned scientifically. Working with national politicians broadens horizons and is easier to attract talent.”