NeoNiche, a leading digital-first full-service event marketing company, has announced the appointment of Kaizzen as its new public relations partner. Kaizzen will be responsible for developing and executing a comprehensive communications strategy to enhance NeoNiche's brand awareness, media relations, and corporate reputation.
Prateek N Kumar, founder and CEO of NeoNiche said, “In the post-pandemic world, the event industry has felt a tectonic shift, demonstrating remarkable agility, rapidly evolving across formats with innovation and technology at its core."
Commenting on the new mandate, Nikhil Pavithran, group president Kaizzen said, “Brands have changed the communication syntax to interact with stakeholders and experiential outings have become a major part of this new methodology. That being said, the event, exhibition, and marketing industry has also witnessed remarkable growth, and with this partnership with NeoNiche, we want to bring about a comprehensive understanding to all stakeholders, about the possibilities of tomorrow."
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