Equentis - Wealth Advisory Services hires Veritas Reputation for PR strategy after multi agency pitch

Equentis - Wealth Advisory Services, a prominent player in equity advisory, has appointed Veritas Reputation PR as its public relations partner to establish leadership in the emerging equity advisory category. 

This strategic partnership follows a competitive multi-agency pitch, and aims to position Equentis as the most trusted and preferred SEBI - Registered Investment Advisor (RIA) in India, dedicated to transforming the equity investment experience for millions of investors.

As part of this collaboration, Veritas Reputation PR will implement a comprehensive PR strategy to strengthen Equentis' brand identity and highlight its mission to build and own the equity advisory category. This includes promoting the company’s focus on creating long-term wealth for its clients through informed decision-making and exceptional customer engagement across all touchpoints.

Alok Arya, chief marketing officer at Equentis - Wealth Advisory, shared “We are committed to not only creating but leading this space by redefining the standards of equity advisory in India. Our core is establishing trusted relationships with our clients, to guide them through their investment journey with customized offerings & technological innovations."

Recently rebranded, the firm wants to amplify its reach and impact through a robust 360-degree brand campaign, aimed at expanding its user base from 1 million to 5 million registered users over the next two years.

Hemant Batra, managing director of Veritas Reputation PR, commented, “We are excited to partner with Equentis to help them lead the equity advisory revolution. Our goal is to elevate their brand narrative by emphasizing their commitment to building trusted client relationships and delivering superior investment experiences."