Burson, today announced market leader appointments across Asia- Pacific. Deepshikha Dharmaraj will be the CEO, of Burson Group India. 

As announced earlier, Burson's suite of agencies including Hill & Knowlton, health specialist GCI Health, tech comms firm Axicom and financial communications and capital advisory firms Burson Buchanan will continue to function as separate brands under Burson.

Last week, a LinkedIn post by Dharmaraj stated, It’s an exciting day for all of us at Burson India and across the globe – the new Burson brand has officially launched! This rebranding marks a significant milestone, symbolising our commitment to being a powerful global network of innovative problem solvers and experienced advisors. We celebrate this exciting moment with our incredible people across Burson Genesis, GCI Health India, Hill & Knowlton India. With immense pride, we say: We are all Burson."

Interestingly, the name Genesis is being retained, one of the few WPP markets where the acquired firm's brand name remains.

“In today’s fast-evolving environment, clients need the best talent and capabilities to solve their most complex challenges,” said HS Chung, North APAC CEO, Burson. “With our extensive footprint and reach across APAC, clients will gain access to a diverse team of specialists with decades of experience building and protecting reputation for multinational businesses in Asia and Asian enterprises overseas.”

“Innovation and creativity are at the heart of our commitment to delivering unparalleled value for our clients in APAC,” said Adrian Warr, who will become South APAC CEO, Burson, as of September 16.

“Our world-class talent will lead through exceptional creative thinking and bring innovation in action to build reputation capital as a competitive advantage for our clients, today and into the future.”

Market leader appointments include:

• Tom Horn, Market Leader, Burson Australia & New Zealand
• Claire Li, CEO, Burson Greater China
• Deepshikha Dharmaraj, CEO, Burson Group India
• Marianne Admardatine, CEO, Burson Indonesia
• Tsuyoshi Takemura, CEO, Burson Japan
• Justin Then, CEO, Burson Malaysia
• Rikki Jones, CEO, Burson Group Singapore and President, GCI Health Asia-Pacific
• Cindy Lim, CEO, Burson Singapore
• Wachiraporn Pornpitayalert, Market Leader, Burson Thailand
• HS Chung will continue to lead Burson Korea as CEO in addition to her role as North APAC CEO.