Astrum and Concito, an integrated PR firm from Bangladesh has signed a ‘preferred partnership’ agreement in New Delhi. Sharing a rich cultural heritage and geographical proximity, India and Bangladesh have long enjoyed a natural synergy in business and trade, reflected in a robust USD 16 billion bilateral trade market as of 2023.
“The World Bank projects a combined GDP of $10 trillion by 2030 for the Indian subcontinent presenting a massive opportunity for clients. However, navigating the local reputation, risk, and regulatory landscape will be mission critical to succeed” says Ashwani Singla, founding managing partner, Astrum.
Manjeno Raihan Khan, CEO of Concito said "Our collaboration allows us to offer a powerful differentiator of research-based, multidisciplinary strategic communication solutions. This integrated approach is essential for navigating South Asia's complex markets."
This marks Astrum’s second partnership in the South Asia region, closely following an exclusive strategic alliance with Sri Lanka-based Ngage. These partnerships are poised to harness the dynamic economic expansion of South Asia. These partnerships also foster knowledge exchange through a joint talent development program that equips young, tech-savvy professionals in each country to thrive in the dynamic South Asian communications landscape.
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