Comms specialists Sujit Patil and Amith Prabhu pen "The Pursuit of Reputation”, launched by Westland Business

Amidst book lovers and industry experts, seasoned public relations (PR) professionals Amith Prabhu and Sujit Patil launched their first book The Pursuit of Reputation in Mumbai. Hosted by Kunzum, the event was attended by leaders of PR consulting firms and chief corporate communication officers. The book, which was released last week in Mumbai was unveiled in the national capital region. 

The book uncovers the art of thriving in India’s ever-shifting PR landscape and helps in charting a path toward modern-day reputation management in uncertain times.

Speaking on the occasion, Karthika V.K., publisher of Westland Books, said, ‘It's an accessible and in-depth look into the world of building reputation which is an important aspect in today’s globalised world. We are very happy that we are publishing this important and timely book.’

On the release, Amith Prabhu, co-author, of The Pursuit of Reputation, said, ‘This book is about the art and craft of public relations. Our aim is to bring various aspects of the profession to life through this book. The journey of writing this book through the lockdown was amazing." 

"Sujit and I have jointly decided that the proceeds from this book will go towards the higher education of deserving youngsters who want to make a career in PR and corporate communications."

Sujit Patil, co-author, The Pursuit of Reputation, added, ‘Our book is a wholehearted documentation of our combined knowledge and over forty years of hands-on experience in building the reputations of large corporations and brands using contemporary thinking and processes. As first-time authors, we are super excited about what we believe is an important book. We are confident that this book will be as relevant to a young graduate as it will be to a CEO. It will also be useful for those in corporate communications and public relations consulting and for everyone who has something to do with the public relations space."

Speaking at the event, Justin Green, president and chief executive officer, Global Alliance said, "The Pursuit of Reputation by Sujit and Amith is a much-needed powerful read, in these times. It helps in enhancing the role public relations plays in society - be it in business, politics and the not-for-profit sector." 

"The book is an inspirational, empowering, masterpiece – an essential read for all communicators. The best of everything that stands for public relations and communications captured in one place.”

Rajesh Chaturvedi, co-founder and chairman, Adfactors PR, added, ‘Reputation takes years to build but can be destroyed in a matter of minutes. Hence, in this complex world, reputation management has become an insightful combination of the art and science of communications, and this book establishes the interplay between the two in a lucid manner. A must-read for every professional in any organisation serious about reputation management.’

Bela Rajan, founder, of Sampark, said, ‘This book outlines a set of contemporary competencies required for an effective and successful public relations career. I believe it’s a must-read not only for every young aspiring professional to build a strong foundation in public relations but also for other allied marketing professionals to understand the nuances and efficacy of this practice.’