Earlier this week, BCW's global president, practices & sectors, BCW, Matt Stafford held a town hall with the CEOs and teams of Genesis BCW and Hill and Knowlton India.
![](https://dmjj51nse7bpp.cloudfront.net/global/general/Matt-adressing-townhall.jpeg)
A LinkedIn post by Genesis BCW and Six Degrees BCW, on Thursday, stated, "As we move closer to the formation of Burson on July 1, Matt Stafford, global president, of practices & sectors, BCW, outlined the way forward on how the BCW and Hill & Knowlton India teams will integrate in the months to come.
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Here are glimpses from the town hall with Matt, Deepshikha Dharmaraj, CEO, BCW India Group and Abhishek Gulyani, CEO, H&K India.
![](https://dmjj51nse7bpp.cloudfront.net/global/general/Bangalore-BCW.jpeg)
WPP first announced the merger of Burson-Marsteller and Cohn & Wolfe to create Burson Cohn & Wolfe (BCW) in 2018.
In January 2024, WPP then announced the merger of its two largest communications agencies, Hill & Knowlton and BCW, to be named Burson after the legendary late Harold Burson, a pioneer and founding figure of modern public relations and strategic communications.
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The newly formed Burson will have more than 6,000 employees in 43 markets worldwide. In India, the combined entity should have an estimated 600 employees.
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