We. Communications today revealed its global brand refresh, in line with the new visual look, Avian WE is now 'Avian We.' Chase India, Avian's public affairs firm will now be called Chase India, A We. communications Company.
The refreshed brand will roll out globally, with some We. companies moving to the new branding later in 2025.
Announcing the changes, Melissa Waggener Zorkin, global CEO of We. said, “The ability to communicate through uncertainty and shifting landscapes is a differentiator for companies looking to lead in complex times."
Apart from the changes in logo, the release stated that an evolved Brands in Motion study will deliver deeper insights into a quick-moving business landscape.
“Our new brand better reflects the agency we are today,” said Dawn Beauparlant, CEO of North America. “Pulling from our deep expertise navigating complexity and our willingness to run toward the hard stuff, challenge assumptions and dig deeper in a world where the answers aren’t always clear.”
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