Avian WE's PR work for Harpic, India's leading toilet cleaning brand, has been recognised with a silver under Glass: The Lion for Change segment. The campaign called 'Loocator' #BeFreeToPee focused on the critical need for public restrooms for women in India.
The idea originator of the campaign was TGTHR Mumbai and Reckitt Benckiser Gurgaon.
Loocator is an app that helps women find clean toilets nearby, rate them, and even add new toilets to the network.
Accessibility, availability and the right to clean toilets have long been a challenge for India's women. This challenge is equally serious for adolescent girls who often drop out of school due to the lack of proper toilets during menstruation.
Watch the campaign here:
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