Ashish Pathak joins Edelman India as the firm’s new ECD

Edelman India has brought Ashish Pathak onboard to take on the newly created role of executive creative director, partnering with the firm’s practice and offering leaders to deliver stronger integrated work for its clients. 

Pathak will report to Tim Green, Edelman’s chief creative officer for Asia-Pacific, in his new role.

At Edelman, Pathak is tasked with leading creative projects for some of the firm’s largest clients and driving its creative agenda forward in the industry. 

This will involve building a creative team, mentoring fresh talent, and leveraging Edelman’s integrated capabilities to deliver even more impactful work for clients.

Throughout his career, Pathak has won numerous awards, internationally and locally. These include accolades at the coveted D&AD Pencil, Cannes Lions, The One Show, Clio, New York Festivals and most recently, a Grand Prix at Spikes Asia in 2022. He also won the ‘War of Words’ event in 2011 in London, produced by the Huffington Post and Campaign UK.

In 2003, Pathak became the first young creative mind ever to represent India at the Cannes Lions Roger Hatchuel Academy. He is also the first Indian art director to have his work feature on the cover of the popular advertising magazine, Archive.

Speaking on the appointment, Tim Green, chief creative officer for Asia-Pacific, said: “Ashish is a renowned creative mind across India and has several award-winning campaigns under his belt. He’s known for his creative talent, innovative ideas, and passion for producing work that touches a chord directly with people and culture. We are thrilled to have someone of his caliber come onboard, as we continue to craft integrated communications solutions that earn audience attention and make our clients stand out."

"Ashish has the perfect skill set to deliver on our value proposition and I have no doubt that our India team will continue to scale new heights with him onboard.”

Rakesh Thukral, managing director, Edelman India, added: “I am excited that Ashish has joined us. His portfolio of work is commendable, and he will play a key role in injecting creative thinking into every communications brief. The integration of creative and strategy skillsets into digital, corporate and brand solutions in the earned space will enable us to address our clients’ challenges and needs. With Ashish at the creative helm, we look forward to unlocking even more powerful ideas and experiences for our clients.”

Commenting on his appointment, Pathak said: “The role of PR and communications has drastically evolved to provide holistic solutions for brands – solutions that earn attention for the brand and provide direction for setting paid strategies. The lines have blurred, but what doesn’t change is the power of an idea."