Air India has launched Air India Newsroom a one-stop-shop for stories and news about the aviation firm.
Partha Ghosh, the global head of communications for Air India, announced the development on LinkedIn over the weekend, saying, " As we take bolder steps in the airline's transformation journey, the Newsroom will play a vital role in relaying our stories to all of you.
We will go beyond official press releases, delving deeper to fetch you interesting anecdotes and stories about people, from within the company and outside and from around the world, who are contributing to building the new Air India and about what we stand for."
Combined Air India-Vistara flight takes place today
This development takes place even as the first combined Air India -Vistara flight took place today from Doha to Mumbai. Singapore Airlines, which held a 49 per cent stake in Vistara, owns 25.1 per cent of Air India following the merger in 2022.
Previously owned by the Government of India, Air India, returned to the Tata fold in 2022 after securing the winning bid of 18000 crore rupees.
As media engagement becomes complex, brands ( Flipkart stories, for example) are increasingly building their paths to audience engagement.
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