APL Apollo appoints Charu Malhotra as chief brand officer

The Board of Directors of APL Apollo, a leading branded steel tubes manufacturer, has appointed Charu Malhotra as the chief brand officer. 

A seasoned marketing professional, Malhotra brings a wealth of experience to her new role, where she will be responsible for steering the brand's purpose and ensuring unified communication that aligns with the business objectives across APL Apollo.

Sanjay Gupta, chairman & managing director, of APL Apollo Tubes Ltd said, “We are delighted to have Charu Malhotra join our team as chief brand officer. Charu’s reputation in brand development precedes her. I am confident that with her strategic thinking and creative finesse we are well positioned to unlock fresh opportunities and redefine our brand’s impact in the building material industry”

Reflecting on her appointment, Charu added, “I am profoundly honoured and enthusiastic to be part of APL Apollo as the chief brand officer. This role deeply resonates with my passion for steering impactful change through strategic marketing and communication to various stakeholders." 

"As we come together, we are poised to embark on an exciting journey of relentless innovation, robust growth, and the creation of an indelible brand within the industry.”

Malhotra's last stint was with Hindware Limited as VP and head of marketing with a focus on relaunching the brand to attract millennial customers.