How to Rank Higher with SEO-Optimized Images and Videos: Kamaljit Saini, COO, Puretech Digital

With videos and photographs leading online content, PRmoment India editor, Paarul Chand speaks with Kamaljit Saini- COO -Puretech Digital, to understand how best to optimise visuals for search results.

Here is your cheat sheet on how to implement SEO for videos and photographs. It includes information on how to optimise visuals using descriptive file names, using alt text functions, and watermarks to prevent misuse of brand kits and much more. 

Check it out. 

Paarul Chand: Why is it important to optimise video and images for SEO?

Kamaljit Saini: Optimising video and images for SEO is crucial for several reasons:

• Optimising video and images for SEO is crucial for several reasons:

• Enhanced Search Engine Visibility: By optimising videos and images, you can improve their search engine ranking, making them more likely to be discovered by users. Google and Bing can index and rank multimedia content, so optimising your visual content enhances its presence in search results and boosts organic traffic to your site.

• Improved User Experience Leads to Higher Engagement: Optimised multimedia content loads quickly and offers superior quality, enhancing user engagement and retention. Consequently, this can result in increased conversion rates and stronger brand loyalty.

• Optimising your visual content correctly helps make it accessible to users with disabilities, enhancing inclusivity and meeting accessibility standards.

Paarul Chand: What are your top 3 tips to optimize video and images for SEO? 

 Kamaljit Saini: Keyword Optimisation tips: 

1. File Names: Use descriptive file names that include relevant keywords.

2. Alt Text: Provide detailed and keyword-rich alt text for images to describe their content. (Check out @weratedogs for the best alt text write-ups) 

3. Video Titles and Descriptions: Use compelling titles and descriptions that include relevant keywords.

4. Video Transcripts: Create transcripts of your videos and optimise them with keywords.

5. Technical Optimisation:

   • Image Format and Size: Choose the appropriate format (JPEG, PNG, or WebP) and compress images to reduce file size without compromising quality.

   • Video Format and Resolution: Use compatible formats like MP4 or WebM and optimise resolution for different devices.

   • Loading Speed: Optimise loading speed by compressing files and using responsive design techniques.

6. Structured Data:

   • Schema Markup: Implement schema markup to provide search engines with additional context about your video and image content. This can help your content appear in rich snippets and knowledge panels.

Paarul Chand: How have the changes in Google's algorithm, including the introduction of the AI summary box, impacted SEO optimisation for video and text?

Kamaljit Saini: Google's algorithm updates, including the introduction of the AI box, have significantly impacted SEO for video and text:

• AI-Powered Search: The introduction of AI boxes means that search results may prioritize content that directly answers user queries, making it imperative for videos and texts to be clear and informative.

• User Experience: User experience factors, such as page load speed, mobile-friendliness, and site security, are more critical than ever.

• Evolving Search Intent: Google aims to understand user intent more accurately, so optimising content for specific search queries is essential.

• Visual Content: High-quality, relevant images and videos can enhance search rankings and user engagement.

Paarul  Chand: Can video be optimised for the user-generated slant of Google's algorithm?

Kamaljit Saini: To optimize videos for user-generated content, consider the following:

• Encourage User-Generated Content: Create campaigns or challenges to encourage users to create videos related to your brand or user engagement, such as comments and shares.

Parul Chand: Is there a way to guard against brand videos and images from being exploited for misinformation?

Kamaljit Saini: While it's challenging to completely prevent misuse, here are some pointers to protect the brand's visual content:

• Watermark Your Content: Add a visible watermark to your videos and images to identify ownership.

• Monitor Online Usage: Use tools to track the online usage of your content and identify potential misuse.

• Take Legal Action: If your content is misused for misinformation, consider taking legal action to protect the brand's reputation.