COVID-19 has certainly offered major challenges for brand communicators. One of the biggest changes has been the fast shrinking media space for earned media.
Aman Dhall, head of corporate communications at the insurance aggregator Policybazaar.com talks to PRmoment on the PRmoment India Leadership Series about how early investment in owned media helped the firm be better prepared for the COVID-19 onslaught. He also talks about the way ahead for communicators and greater focus on customer engagement as well as policy communication.
Watch the full conversation on what has changed and what has not in communication for the key insurance sector:
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