Often marketers ask for the illogical and absurd – PR people must learn to push back

Opinion

PR Lessons from my year abroad

Opinion

The changing face of the PR - Journalist relationship and how the internet is enabling it

Opinion

The PR challenges for a technology company reaching out to Tier 2 cities

Opinion

NaMo vs. RaGa – What are their communication imperatives in the run up to Elections 2014?

Opinion

Is a good social media strategy merely the application of common sense?

Opinion

Edelman’s Steve Rebul on the need for sponsored content to be transparent

Opinion

Can Barcelona Principles be implemented in India?

Opinion

Election 2014: At the cusp of public opinion and propaganda

Opinion

Chetan Mahajan, 20:20 MSL, discusses the power of a technologically refined society

Opinion

Modi Leads the Charge for Now

Opinion

The recurring themes from PRAXIS 2013, by Ben Smith, Founder of PRmoment.in

Opinion