PR research and evaluation should be done by independent agencies

Opinion

5 trends to watch out for in the Indian blogosphere in 2014

Opinion

The emergence of social has caused a fundamental shift in PR says Rimjhim Ray

Opinion

The issues and challenges that are dominating PR in 2014 by Vikram Kharvi

Opinion

Often marketers ask for the illogical and absurd – PR people must learn to push back

Opinion

PR Lessons from my year abroad

Opinion

The changing face of the PR - Journalist relationship and how the internet is enabling it

Opinion

The PR challenges for a technology company reaching out to Tier 2 cities

Opinion

NaMo vs. RaGa – What are their communication imperatives in the run up to Elections 2014?

Opinion

Is a good social media strategy merely the application of common sense?

Opinion

Edelman’s Steve Rebul on the need for sponsored content to be transparent

Opinion

Can Barcelona Principles be implemented in India?

Opinion