Why India must avoid Britain’s blunders in PR

Opinion

Why understanding human nature is the key to successful PR in 2014

Opinion

What KPIs matter in PR?

Opinion

Tips on coping with stress in PR

Opinion

Are viral videos a boon for business?

Opinion

PR research and evaluation should be done by independent agencies

Opinion

5 trends to watch out for in the Indian blogosphere in 2014

Opinion

The emergence of social has caused a fundamental shift in PR says Rimjhim Ray

Opinion

The issues and challenges that are dominating PR in 2014 by Vikram Kharvi

Opinion

Often marketers ask for the illogical and absurd – PR people must learn to push back

Opinion

PR Lessons from my year abroad

Opinion

The changing face of the PR - Journalist relationship and how the internet is enabling it

Opinion