Six practical tips to deal with journalists

Opinion

3 reasons why intolerance maybe the biggest PR issue for brands in India

Opinion

How to communicate a change in the brand’s DNA

Opinion

Is PR the ultimate ad-blocker cheat?

Opinion

Start-ups should allow spokespersons beyond founders

Opinion

Highs and lows of pitch life, according to Nelson Bostock’s Sarah Shilling

Opinion

Should PR agencies no longer be called PR agencies?

Opinion

Communicator of the month: The Economic Times

Opinion

The PR youth of today has evolved says David Gallagher

Opinion

Five ways the digital world is making PR measurement a reality

Opinion

It’s time we replaced AVEs with ROOs

Opinion

How Big Pharma is using gamification for marketing communication

Opinion