How to build star teams, not star individuals in large PR firms

Opinion

You must switch off to be creative, says Chris Lewis

Opinion

You can’t buy a journalist!

Opinion

Why press releases get binned

Opinion

PR Parables : When the reporter’s nephew is a guest too

Opinion

Four ways you can use PR to build a brand in a negative market

Opinion

Role of a company’s Founder CEO in driving effective PR

Opinion

5 ways to be a killer spokesperson for your brand

Opinion

How to reduce your reliance on traditional media

Opinion

Five practical tips for building a relationship with your PR client

Opinion

Today’s young PR force wants respect, says Ritika Kar Sharma

Opinion

How to make your brand a blockbuster through PR

Opinion