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Cool for the brand, and cool for its celebrity endorser? The Cred-Rahul Dravid saga

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PR is more Human now than Half a Decade Ago believes The PRactice's Sayesha Arora

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Genesis BCW's iconic Prema Sagar talks about her first job in PR!

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HEAL's Swadeep Srivastava discusses the role of integrated health communication in a regulated and diverse market like India

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Mercedes-Benz India does some cheeky brand promotion, welcomes Jaguar’s I-PACE EV in India to its charging stations: Nikhil Chawla discusses

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Artisanal Food brands grow big with ‘direct-to-consumer’ communication

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Social Media guidelines for Influencers- Will they "Influence" enough?

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Bushra Ismail, founder, Confiance Communications talks about her 'First Job in PR'

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Top 5 trends in influencer marketing that you cannot miss says Byte Dance's Poonam Nikam

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7 SEO Digital Marketing Trends for 2021

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10 ways to make the most of your PR measurement service provider

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