Ikea's spot-on response to the DJUNGELSKOG orangutan craze Is a PR lesson worth studying says Monisha Mudaliar

Opinion

The invisible newsroom: How PR professionals are doing all the heavy lifting of news

Opinion

Aishwarya Badan: Why market dominance can’t buy a good reputation

Opinion

India as APAC’s PR Hub: Girish Huria on the Industry’s 2026 growth roadmap

Opinion

Instagram, Amazon Devices, Zomato win audiences with emotion not hardsell: Ruder Finn's Aashima Malik explain how

Opinion

Surviving influencer fatigue: Media Corridors’ Ayushi Gulyani breaks down brand comms wins in 2025

Opinion

When the skies fall: A PR view on IndiGo’s operational shock

Opinion

Sanjay Rammoorthy: The ripple effects of the Omnicom–IPG consolidation on Indian agencies

Opinion

Grey hair, green shoots, and growing pains: The challenges before India’s PR industry

Opinion

Why some firms survive reputational shocks: Minari Shah explains

Opinion

Medusa's Gaurav Sehgal on the 'Mixology' of Alco-Bev branding in India

Opinion

What a day in London taught me about the future of PR: CommsCredible's Aman Dhall

Opinion