India's PR pitch season is broken — Nucleus PR's Tarunjeet Rattan on what needs to change

Opinion

PR has a credibility problem—and we’re not talking about it enough says PitchOne PR's Shipra Jena

Opinion

Medtronic's Masooma Pathre on why "crisis muscle memory" beats AI in comms

Opinion

Sanjay Rammoorthy on PR’s Post-WPP Future

Opinion

How to restructure press releases for LLMs

Opinion

Ikea's spot-on response to the DJUNGELSKOG orangutan craze Is a PR lesson worth studying says Monisha Mudaliar

Opinion

The invisible newsroom: How PR professionals are doing all the heavy lifting of news

Opinion

Aishwarya Badan: Why market dominance can’t buy a good reputation

Opinion

India as APAC’s PR Hub: Girish Huria on the Industry’s 2026 growth roadmap

Opinion

Instagram, Amazon Devices, Zomato win audiences with emotion not hardsell: Ruder Finn's Aashima Malik explain how

Opinion

Surviving influencer fatigue: Media Corridors’ Ayushi Gulyani breaks down brand comms wins in 2025

Opinion

When the skies fall: A PR view on IndiGo’s operational shock

Opinion