When the new Prime Minister drives in for his swearing in ceremony in a car made by your company, and has used it extensively while campaigning, it’s naturally great PR for your brand:
Anand Mahindra was quick to seize the opportunity by tweeting about PM Narendra Modi using the Mahindra made Scorpio SUV at Rashtrapati Bhavan:
The buzz is that Mahindra has also written to the Prime Minister asking that the official car, BMW, be replaced by the Scorpio – the company has also offered to make it secure.
If you enjoyed this article, you can subscribe for free to our weekly event and subscriber alerts.
We have four email alerts in total - covering ESG, PR news, events and awards. Enter your email address below to find out more: