Prmoment India 30 Under 30 PRmoment Leaders PRmoment PR Masterclass: The intersection of data, planning and measurement

12 types of social media personalities

An infographic has been released this week, depicting the 12 new types of social media personalities. The various users, as shown below, are based on the results of a month-long experiment by first direct in the UK, where social media addicts were forced to change their online habits.

Rebecca Dye, social media manager at first direct, said: “A lot of people admit to behaving very differently in social media to how they behave in the ‘real world’, and it’s important we’re aware of that when we’re dealing with customers through a variety of channels.”

If you enjoyed this article, you can subscribe for free to our weekly event and subscriber alerts.

We have four email alerts in total - covering ESG, PR news, events and awards. Enter your email address below to find out more: