The Race for Digital Integration

Name: PRmoment.in
Address: India
Price range: $

When:	21st Apr 2016, 3:34PM
Location:	The Gulmohar Hall, The Habitat Centre, Lodhi Road, New Delhi, India
Organiser:	PRmoment India with Simulations
Price:	10,000 rupees

Agenda:

9.15 am	Registration, coffee and informal networking
9.45 am	Chairperson’s Introduction Ben Smith, founder, PRmoment
10.00 am	Building the Snapdeal brand : A PR perspective Farheen Akhtar, head PR , Snapdeal
10.30 am	Integration: The reality Bhavna Thapar, consumer lead- SAMEA, Edelman How effective modern communications must be integrated Why integrated doesn’t mean every channel What are the barriers to creating integrated campaigns To what extent is the Paid, Earned, Shared, Owned (PESO) being applied
11.00 am	Tea, coffee, biscuits and informal networking
11.25 am	Digital PR : The Godrej way How brands like Godrej are integrating Digital Sujit Patil, vice president and head of corporate communications, Godrej Industries Limited and Associate companies.
11.55am	How Digital influences PR Deepa Sapatnekar, head of communications (India & Hong Kong), LinkedIn
12.25pm	CCO's Global PR Report : Global trends in public relations Nitin Mantri, president, PRCAI The key trends from ICCO's Global PR Report What are the skill requirements for PR professionals today - globally and regionally What are PR people doing – and how is it evolving? An analysis of the global agency market and regional growth estimates
12.45pm	The importance of an integrated approach to digital communications Sheetal Singh, head of external communications, Micromax and YU Televentures
1.05 pm	Lunch
1.55 pm	Afternoon Chair: Paarul Chand, editor, PRmoment India
2.00 pm	The 30 Under 30 Panel: A selection of our 30 Under 30 winners The digital skill requirments for public relations in India How is PR evolving Where is PR getting digital wrong? Futuregazing: What's coming next Ancita Satija, senior account executive, Cohn & Wolfe Six Degrees (panel chair) Manasi Golechha, founder, The Brand Boutique Nikita Das, director PR & marketing, Taj Palace Hotel, New Delhi Prasanna Ratanjankar, manager – corporate communications, Viacom 18 Media Pvt. Ltd
2.35 pm	Telling the FlipKart story Senjam Raj Shekhar, head of corporate communications, FlipKart
3.05 pm	Digital Integration Poonam Kaul, vice president corporate communications, PepsiCo India The Nokia Experience The PepsiCo way
3.35 pm	The CEO Debate: Digital War or Digital Partners?: PR vs Advertising vs Marketing Madan Bahal, managing director - Adfactors Nikhil Dey, president - Genesis Burson Marsteller Xavier Prabhu, founder, managing director - PRHUB Papri Dev, Managing Director, India - ‎Zeno Group
4.30 pm	Closing remarks Shailesh Goyal, founder & director, Simulations

There are sponsorship opportunities at a Platinum, Gold, Silver and Bronze level for this event. If you would like to hear more about these packages please email bensmith@prmoment.com.

Please note there is only one platinum package and three gold sponsorship bundles available.

Agenda:

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