PR is Changing 2015

When:	20th Aug 2015, 7:01PM
Location:	The Habitat Centre, Lodhi Road, New Delhi, 110003, India
Organiser:	Organisers: PRmoment and Simulations
Price:	6000 Rupees

At this event you will hear case studies from leading in-house communicators across a breadth of sectors and organisation types. We will discuss how PR is changing, where it’s heading and what you need to be future ready?

Please see the full programme below.

Conference Location: Delhi

For bulk delegate options for more that five attendees please take a look at our silver and bronze sponsorship packages outlined underneath the speaker agenda grid below. For any sponsorship queries please email bensmith@prmoment.com. If you wish to purchase individual tickets, or less than 5 tickets, please use the online booking form below.

If you have problems booking this conference, or require further information please email bensmith@prmoment.com or paarul@prmoment.in.

Agenda:

9.15 am	Registration, coffee and informal networking
9.45 am	Chairperson’s Introduction Paarul Chand, Editor, PRmoment India
9.55 am	Negotiating changing PR roles in a multi -brand Indian MNC Sujit Patil, Vice President and Head of Corporate Communications, Godrej Industries Limited and Associate companies. Enhanced role of PR in Integrated communication marketing in action Godrej case studies Emerging trends & learnings PR Success factors that cut across categories The changing face of communications: Why in the future a public relations professional may not look like today's "PR”
10.25 am	Evolving PR role in a B2B company Shweta Munjal, Head-Corporate Affairs, South Asia, Thomson Reuters PR professionals must be “in the know” and technically astute in order to survive Newsjacking is commonly used as a method of boosting attention Collaboration with Marketing is key Conversations are as important as messaging – marketing campaigns must be spread through as many channels as possible
10.55 am	Decoding mobile content Ritu Kapur, Co-Founder,‘The Quint’ Where is mobile news content heading Quint’s content strategy What does Gen Y look for in content What type of content would ‘The Quint’ take from PR The journey in setting up ‘The Quint’
11.25 am	Networking coffee break
11.45 am	Handling an integrated PR and marketing role Sheran Mehra, Head, Group Strategic Marketing and Communications, DBS Bank India How to think as an integrated marketing/communication professional What do clients expect from PR agencies How to prepare your skill-set for an integrated PR and marketing environment
12.15 pm	5 ways to socialize PR Karthik Srinivasan, National Head, social@Ogilvy The death of 'pushing' and the advent of 'pulling' media PR as an on-going story-telling process, beyond pushing ‘stories’ Proactive PR, as against reactive PR The value of 'managing' media/newsrooms of clients online On-going social/digital monitoring and response strategy Going beyond mainstream media, to reach non-media influencers
12. 45 pm	Panel Discussion : *The roadmap for public relations in India* Panel Chair : Paroma Chowdhury, Vice President, Public Affairs, SoftBank On the Panel Rakesh Thukral, Managing Director, Edelman India Gulshan Verma, General Manager, South East Asia and India, Outbrain Farheen Akhtar, Head-PR, Snapdeal Puja Talwar, Editor-Entertainment, NDTV 24x7
1.30pm	Lunch and informal networking
2.30 pm	A Marketer's Perspective on PR A fireside chat interview between with Subhrangshu Neogi, Director Head, Group Marketing and Brand, Religare and Paarul Chand, Editor, PRmoment India
3.00 pm	Future-proofing yourself in the changing face of PR Deepa Sapatnekar, Head of Communications (India & Hong Kong), LinkedIn
3.30 pm	CEO Discussion: How PR agencies in India are changing Panel Chair: Nitin Mantri, CEO, Avian Media and President of PRCAI On the panel: Madan Bahal, Co-Founder and Managing Director, Adfactors PR Archana Jain, Managing Director, PR Pundit Rafi Qader Khan, Executive Vice President, Weber Shandwick India Kunal Kishore Sinha, Founder Director, Value 360 Communications Aman Gupta, Managing Partner, SPAG Asia
4.15 pm	Closing remarks Shailesh Goyal, Founder & Director, Simulations