| When: | |
|---|---|
| Location: | Online via Zoom |
| Organiser: | PRmoment India Events |
| Price: | Rs. 1999/- plus GST. Early bird discount of 20% till July 1st. |
What participants can expect
In this online session, we will walk and work towards looking at how to build your brand story on owned media platforms, cause this is where the action will and is shifting to.
You will learn:
1) Getting your owned media strategy right: set the stage for life after COVID 19.
2) Map your story around the 3 C's of Content, Community and Context, experiment with new content ideas that will work, do what you always wanted to ... because now you OWN your content.
3) Use the issue tree and grid approach to strategising owned media beyond Zoom webinars.
Price: Rs. 1999/- per participant + 18% GST. Early bird discount of 20% till July 1st using discount code PRM.
All PRmoment workshops offer one WhatsApp call to clarify any doubts as part of the course deliverable
Book here: Brand Building using owned media
Primary Trainer: Moushumi Dutt, an independent consultant and communication advisor at Fireside Ventures.
Co-Trainer: Paarul Chand, editor-in-chief, www.prmoment.in
Early bird discount of 20% till July 1st using discount code PRM.
Book here: Brand Building using owned media
Agenda:
| Time | Topic | Stakeholders |
|---|---|---|
| 2.00 to 2.10 PM | Getting your owned media strategy right: set the stage for life after COVID 19. | Moushumi Dutt and participants |
| 2.10 to 2.45 PM | 1. Map your story around the 3 C's of Content, Community and Context, experiment with new content ideas that will work, do what you always wanted to ... because now you OWN your content. 2. Use the issue tree and grid approach to strategising owned media beyond Zoom webinars. | Moushumi Dutt, Paarul Chand and participants |
| 2.45 to 3.15 PM | Grid Exercises and Q and A with participants | Trainers and participants |